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Spotlighting Joslynn: Why I’m More Than a Stepmom

Spotlighting Joslynn: Why I’m More Than a Stepmom

There was a season in my life when the title "stepmom" felt like it defined me completely—and for good reason. I met my husband when his kids were just 2, 4, and 5. From the beginning, I stepped into the role of caregiver, comforter, advocate, and bonus mom—all without the official title.

At the time, my husband had majority custody, so most of our date nights looked a lot like “family nights.” And you know what? I wouldn’t change it for the world. But as the years passed, and our family grew (hello, ours baby!), I started to notice something: I was losing parts of me outside of my role as a stepmom.

This post is for any woman who’s ever asked herself, "Who am I beyond this title? "The answer? So much more.


The Evolution of My Identity

The stepmom journey will always be a central part of my story. It shaped me, stretched me, and refined me. But it’s not all of me.

I’m also:

  • A certified coach with a passion for helping women grow

  • A podcast host reaching women across the globe

  • A wife, a mom, a friend, a sister, and a woman of deep faith

  • A travel lover, spa junkie, coffee enthusiast, and wine connoisseur

For a long time, I felt I had to choose which version of myself to show—especially online. But this year, something shifted. I felt a deep pull to no longer compartmentalize who I am, but to integrate it. That’s how Flourish Co. was born.


The Heart Behind Flourish Co.

Flourish Co. is more than a brand—it reflects this next season of my life. It’s coaching for women who want to stop surviving in their roles and start thriving in their identity.

Whether you’re navigating stepmotherhood, balancing your career and your kids, walking through a transition, or simply feeling stuck in your story—I see you. I’ve lived versions of it. And I want to walk with you as you rediscover who you are at your core.

Because here's the truth:You are more than a title. More than your mistakes. More than what others expect of you. You’re not here just to hold it all together. You’re here to flourish.


What’s Changing (And What’s Not)

I’m still a stepmom.I’ll still be cheering for the stepmom community through The Daily Stepmom Podcast, my private Facebook group (Blended & Beyond), and 1:1 support.

But my focus is broadening.This season is about helping all women reclaim their identity, build strong foundations, and walk in purpose. Not just the stepmom side of you—but all of you.


Want to Work Together?

If you're feeling ready for more—more clarity, more confidence, more connection—I’d love to invite you to book a free consultation. Whether you need coaching, encouragement, or a space to simply be real, I’m here.

Because we don’t just blend families—we build lives.And we were never meant to do it alone.Let’s flourish—together.

 
 
 

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About Joslynn Flowers

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Joslynn is a mom of four (three being her stepkids), Certified Stepmom Coach, and founder of The Stepmom Collective. Joslynn is the host and creator of a chart-topping podcast, The Daily Stepmom Podcast. She was named one of the Top 10 Podcasts in 2022 by SHE Magazine. Joslynn has been a featured speaker for The Stepmom Summit, The Ultimate Step Family Summit, Interviewed by Raise Parenting Magazine, and more! In recent endeavors Joslynn founded Flourish Media Co., to help small business ignite their social media marketing strategies and grow authentic connections.

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